kraftburkSwallowed, swallowed again and again. This was certainly nothing to be nervous about? They've hired me because I'm me and that they believe in my ideas. Or? Have I fooled them, I can surely nothing about being a project manager, Leader or business development of rural tourism. No, Anna swallow again and put on a good song in the car.

Det blev Shining light med Annie Lennox. It calmed my nerves and now in retrospect, I can laugh because I was so nervous before my first day as a Project Leader funded project Location Kräftriket.

The first day was mostly about getting all the material submitted, budging the desktop of my new office, a photography facing a newspaper and start to fill in the Project Diary Leader.

My name is Anna Österlund and between December 2011 and August 2013 I was project manager for Destination Kräftriket.

Cliché enough, I want to simulate the time the project during a trip. A journey that began with the complete chaos in my head and ended with a quiet calm and a belief that I have done all I knew for "my" project.

The journey as a project manager gave me countless trips around Vättern and a number even to kings island - Visingsö. On the journey I have met many fellow travelers, people who are passionate about their business whether it is small entrepreneurs or large public actors. Vättern has been the common denominator and she has been a good companion on the journey. She has shown all its sides, its diverse landscape, his fiery temper and total tranquility, dark depths and bright beaches yes exactly what she shows every day. She has incidentally been seeing or hearing my sides also.

The idea of ​​the project was to promote everything that Vätterbygden has to offer, under one roof, not for each municipality or county by county. I have been struggling to tell me that it's destination development project is working, no prices or quotas on crayfish.

game booth

Among the first things I did was to meet with all our members. Those who represented the association Kräftriket and also those that I would work to promote. The opportunity to take part of their activities, musings, dreams and laid the foundation for what we then worked up to project final.

The project is bubbling with ideas and the most difficult thing was to weed out what we should focus on and then what was needed decisions are taken only.

A key issue was how do we collect the deals available in one place and who would be the technical organizer of them? We discussed many different solutions, and finally came to the conclusion that the project could not be technically responsible, but that this mission would be traded up to someone who could be better. Said and done, we conducted a mini contract that ended with the Svecia Travels became the project's technical organizer and thus responsible for the booking system description- create attractive offers with our members as base.

appelodlingWe wanted to deliver and produce offers and materials of very high quality. In order to do that you have to have good people around him. Therefore, we began to build up an image bank with the aid of a photograph where both images of our members activities Vätterns varying seasons included. We took the help of a graphic designer to join our printed materials and to build an inviting website. It is my personal opinion that everyone should focus on what that particular person is good at and then take the help of others with what precisely they are good at.

Having a well thought out website that showcases our bookable range became a reality early 2013 and when it was finally time to show off Vättern for more! We chose to exhibit at Konfex fair in Gothenburg and bike week in Motala that includes, Half – Girl – and Vätternrundan. We invited the goodies that emanated from the lake as crayfish mix made from Vättern Crayfish and strawberries grown a stone's throw from the shore. The most fun fairs were the reactions we received from residents around Vättern, they were fascinated that there was so much to do in their own homeland! From business owners we received feedback that Vättern has a geographically convenient location – just between Stockholm and Gothenburg.

A project that has been going for a long time and who had so many different people involved also deserved to live on after the project ends. We asked again our members if anyone was interested to take over and drive forward the work of the project initiated – we got to talk directly. One of our own members saw the potential of the destination Vättern and it is exactly the reason I'm writing this blog post. Kräftriket has gone from Leader project to a portion of an existing company with very good prospects where Svecia Travels with around Vättern produce including this website and the year around Vättern the newspaper publishing in April.

fyrdomsandKräftriket became a successful project when it was surrounded by driving people who had the ability to put the best project in the first place and see how the destination Vättern may become one of Sweden's foremost attraction.

So welcome to Vättern. And Vättern I want to say thank you for continuing allows me to have you as a workplace and inspiration.


Anna Österlund
Editorial Board – Around Vättern
Coordinator – Experience Habo, Trade & Tourism